The Current State of Glamping in the UK: A Blend of Luxury and Nature
In recent years, glamping has transformed the UK’s tourism and outdoor sectors. As a blend of "glamorous" and "camping," it offers a unique way to connect with nature without sacrificing comfort. For people who enjoy the great outdoors but prefer not to rough it with traditional camping gear, glamping provides a middle ground: the serenity of nature with the amenities of a high-end hotel.
From the lush countryside of Wales to the rugged coastlines of Cornwall, glamping has taken root across the UK, presenting people with an increasingly diverse range of options. In this blog, we’ll explore the current state of glamping in the UK, examining trends, popular destinations, sustainability efforts, and how the industry has grown in a post-pandemic world.
A Growing Market for Glamping in the UK
Glamping’s appeal lies in its ability to cater to a broad spectrum of travellers. It has evolved from a niche concept into a mainstream form of holidaying that appeals to families, couples, adventure seekers, and luxury travellers alike. This shift is evident in the surge of glamping accommodations, from yurts and treehouses to converted barns, shepherd’s huts, and eco-pods.
The UK’s glamping market has experienced significant growth over the last decade, with new sites popping up across England, Scotland, Wales, and Northern Ireland. This trend shows no signs of slowing down. In fact, the market is projected to grow by 14.7% annually from 2021 to 2028 . The rise of "staycations" during the COVID-19 pandemic further fuelled this growth, as more people sought out local, socially-distanced escapes that offered safety, tranquillity, and a sense of adventure. With international travel restrictions during the pandemic, many Brits turned to glamping as a way to enjoy luxurious outdoor experiences without leaving the country.
Diverse Glamping Options Across the UK
Glamping in the UK has expanded to include a wide variety of accommodations, ranging from quirky to luxurious, and rustic to futuristic. Here are some of the most popular and innovative glamping options found across the UK:
Yurts: One of the earliest forms of glamping accommodation, yurts have continued to gain popularity in the UK. They offer spacious, circular interiors that often come equipped with king-sized beds, wood-burning stoves, and cosy décor. Set against the rolling hills of Wales or the quiet countryside of England, yurts are perfect for a peaceful retreat.
Shepherd’s Huts: These compact and cosy cabins are ideal for couples or solo travellers seeking a unique, secluded getaway. Originally used by shepherds in the 19th century, modern-day shepherd’s huts come equipped with modern amenities such as heating, kitchenettes, and en-suite bathrooms.
Treehouses: For those looking for an adventurous yet luxurious stay, treehouse glamping is an ideal option. Many treehouse accommodations in the UK offer stunning views, often nestled within woodlands or by rivers, and include hot tubs, underfloor heating, and outdoor decks.
Geodesic Domes: These futuristic, dome-shaped structures have become increasingly popular in the UK, particularly for eco-conscious people. Made from lightweight yet sturdy materials, geodesic domes offer panoramic views and are often found in remote locations, such as the Highlands of Scotland.
Safari Tents: Inspired by African safari adventures, these large, canvas tents often include en-suite bathrooms, fully equipped kitchens, and spacious living areas. They offer a high level of comfort and style, making them a great choice for families or groups.
Converted Barns and Cabins: In areas like Cornwall and the Lake District, many traditional barns and cabins have been converted into luxurious glamping spaces. These accommodations often retain their rustic charm while being outfitted with modern amenities, providing a perfect blend of history and luxury.
Top Glamping Destinations in the UK
The UK offers a diverse range of landscapes, each with its own appeal for glamping enthusiasts. Here are some of the top regions where glamping thrives:
Cornwall: Famous for its rugged coastline, beautiful beaches, and charming fishing villages, Cornwall is a top destination for glamping. Many of Cornwall’s glamping sites offer stunning ocean views and access to the county’s famed coastal trails, such as the South West Coast Path.
Lake District: As a UNESCO World Heritage Site, the Lake District is known for its lakes, mountains, and picturesque villages. It’s an ideal location for glamping, with accommodations ranging from yurts by the water to treehouses nestled in the hills.
Wales: Wales offers a variety of glamping experiences, from the Brecon Beacons to Snowdonia National Park. Its rich landscape includes mountains, beaches, and forests, making it a perfect setting for outdoor activities like hiking and canoeing.
Scottish Highlands: Glamping in the Scottish Highlands is ideal for those seeking solitude and dramatic natural scenery. With its rugged mountains, lochs, and wide-open spaces, this region offers remote glamping options like eco-pods and domes.
Cotswolds: Known for its charming villages and rolling hills, the Cotswolds offers a more relaxed glamping experience. Many glamping sites in this region focus on luxury, with shepherd’s huts and bell tents set amidst idyllic countryside.
Norfolk: Norfolk’s expansive coastline, nature reserves, and quaint market towns make it a favourite for glamping in East England. The region is home to several eco-friendly glamping sites, where visitors can enjoy birdwatching, walking trails, and quiet beaches.
Sustainability and Glamping
As travelers become more eco-conscious, sustainability has become a key factor in the glamping industry. Many glamping sites across the UK are designed to minimize their environmental impact, using eco-friendly materials and practices such as renewable energy sources, composting toilets, and rainwater collection systems.
Some sites, like those in national parks or Areas of Outstanding Natural Beauty (AONBs), focus on preserving the natural environment by limiting the number of visitors and implementing strict rules around waste and energy use. Additionally, many glamping sites offer educational programs or guided tours that teach visitors about conservation and the local ecosystem.
There is a growing number of off-grid options. These accommodations often rely on solar power, use locally sourced materials, and encourage guests to reduce their carbon footprint during their stay. This growing focus on sustainability aligns with the UK’s broader efforts to promote greener travel and reduce the environmental impact of tourism.
The Impact of COVID-19 on Glamping
The COVID-19 pandemic had a profound effect on the travel industry, and glamping was no exception. However, unlike many sectors that struggled, glamping saw a boost in popularity as domestic travel became the safest and most accessible option for many. The pandemic changed consumer behaviours, with a greater emphasis on outdoor, secluded, and socially distanced holidays.
With international travel restrictions in place, many Brits opted to explore their own country, and glamping offered a perfect blend of adventure, luxury, and safety. Glamping accommodations, often located in remote areas and spread out over large properties, allowed for social distancing and provided a sense of escape from the confines of lockdown life.
Additionally, the pandemic saw a rise in demand for private accommodations with exclusive facilities like kitchens and bathrooms, further boosting the appeal of glamping. Many sites also adapted by offering flexible booking options, enhanced cleaning protocols, and contactless check-ins to ensure the safety and comfort of their guests.
As travel restrictions have eased, the trend towards glamping has continued. Many people who discovered glamping during the pandemic have now become regulars, appreciating its combination of outdoor adventure and comfort.
Challenges and Opportunities for the Future
While glamping in the UK is thriving, the industry does face several challenges. One significant issue is the balance between growth and sustainability. As more glamping sites are developed, there is concern about their impact on the environment, especially in sensitive areas like national parks and coastal regions. It’s crucial for the industry to continue prioritizing eco-friendly practices to ensure that glamping remains a sustainable form of travel.
Another challenge is maintaining the exclusivity and uniqueness of the glamping experience. As the market becomes more saturated, some businesses worry that glamping will lose its charm and become just another form of mainstream accommodation. To address this, many sites are focusing on offering unique, one-of-a-kind experiences, such as star-gazing domes, wildlife safaris, or wellness retreats, to stand out in the crowded market.
On the flip side, the continued demand for domestic travel presents a huge opportunity for the glamping industry. With the rise of remote working and flexible working arrangements, more people are seeking out short, spontaneous getaways, and glamping provides an ideal option. Additionally, as sustainability becomes an even greater priority for travelers, glamping’s eco-friendly credentials position it well for future growth.
Conclusion
The current state of glamping in the UK is one of growth, innovation, and opportunity. Whether it’s a luxurious treehouse in the Scottish Highlands, an eco-friendly yurt in the Welsh countryside, or a quirky shepherd’s hut in the Cotswolds, glamping offers something for everyone. As the industry continues to evolve, its focus on sustainability, uniqueness, and accessibility will ensure that it remains a popular choice for both domestic and international travellers.
Glamping perfectly blends the desire for adventure with the comforts of modern living, allowing people to connect with nature in a way that feels indulgent rather than rugged. As more people embrace this trend, glamping will undoubtedly continue to flourish across the UK’s diverse landscapes, offering visitors unforgettable experiences in the heart of nature.
Σχόλια